Experienced – Collaborative – Professional

Investment Advice Essex

Our unique service proposition enables you to fully understand the amount of resources and time utilised each time you engage our firm, providing peace of mind that you are only being charged for the amount of work that you ask us to do.

Investment underpins everything that you do. It is vital that this is reviewed regularly. We will work with you to help set realistic expectations.

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Investment Advice Essex


Our highly experienced team will work just as hard to ensure you continue to succeed.


At the heart of everything we do is a desire to offer a service that clients value.


We offer technical expertise, reliability, efficiency and a bit of imagination.

questions our clients often ask us:

  • Will I have enough money when I’m no longer working?
  • What can I do to minimise my inheritance tax liabilities?
  • How can I find out what my many different pensions are worth?
  • How do I make sense of my statements?
  • Is there someone that can help me plan for my future?
  • How can I help my grandchildren when they are older?
  • Can my pension help my business?

Simply put, it’s financial planning, your way.

We will provide you with a service that:

  • suits the way you like to manage your financial affairs
  • is led by what you need, rather than what we can provide
  • offers expert advice to help you to get where you want to be.

Our planning solutions are aligned to your planning needs.

sensible investing

At the heart of every client plan is sensible investing – the need to manage and understand risk and reward, and find an effective compromise between the two.

Our core service will help you understand your own personal capacity for capital loss and how the right investments can assist in achieving your stated objectives.

We will help you build appropriate solutions based around the principles of sensible investing. As the team at Willow Financial Planning appreciates the vital importance of blending investments with different levels of risk depending on the term, we will map this out with you and help you understand the possible outcomes for your planning.

We also believe that choosing the right fund groups or investment managers is essential, so we conduct extensive and regular research to ensure that your chosen investment manager is capable of working within your mandate and communicating effectively with you.

Our investment solutions are provided through risk-adjusted portfolios and discretionary solutions.

As one size does not fit all, we are committed to helping our clients understand how to communicate their investment mandate and, ultimately, make the right choice. By providing clarity at every level, we can ensure you choose the right solution for your particular mandate.

After an initial discussion at the introductory meeting, which enables us to understand your risk profile, you will complete a risk questionnaire, which is supported by an independent analysis. We will discuss the results with you to ensure that you understand them and that they match your own perception of how you view risk.

Risk is then monitored on at least an annual basis, and should be mitigated through constant monitoring of your portfolio. This ensures that it continues to meet your investment and personal objectives, regardless of any changes in your circumstances.

Willow works with clients across Essex including Benfleet, Westcliff and Shoeburyness.

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